AFC Bournemouth has partnered with Bournemouth Hospital to give every baby born on-site an official club sleepsuit. This initiative, created with University Hospitals Dorset, aims to foster a connection with local families from birth and offer new parents a practical gift. Jim Frevola, the club’s President of Business Operations, emphasized the importance of establishing a bond with future supporters. The initiative enhances community ties, with Karen Smith from the hospital charity noting the joy it brings to parents. Additionally, AFC Bournemouth supports the hospital through grants and annual visits to distribute gifts to children.
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