Jessica Smith, 23, launched her home decor store, Ivory Avenue, in Bournemouth on June 1, after initially starting online in August 2024. Driven by her passion for interiors, Jessica handpicked every item, including furniture, floral arrangements, and kitchenware. Although she studied geography, her creative instincts led her to pursue this venture full-time. Currently completing an interior design diploma, she plans to offer design services and hopes to introduce her own product line. Following a successful opening weekend, she anticipates a larger grand opening event in July, aiming to enrich the local high street with her unique offerings.
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