Nick Douch, managing director of Douch Family Funeral Directors in Dorset, expressed concern over dishonest online reviews affecting businesses, particularly in the emotional sector of funeral services. He noted that while most reviews are genuine, some are fabricated, harming trustworthy businesses. With over 1,000 five-star reviews, Douch emphasized the importance of authentic feedback for grieving families seeking reliability. The Competition and Markets Authority (CMA) is investigating fake reviews and advises consumers to be cautious of overly polished entries, urging them to trust their instincts. Douch Family Funeral Directors operates seven branches across Dorset.
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