Arts University Bournemouth (AUB) introduced its AUB Strategy 2030+ and a new visual identity on April 29, aiming to enhance its global presence in creative entrepreneurship. Vice-Chancellor Lisa Mann emphasized the importance of adaptability in creativity. The strategy promotes an evolving, entrepreneurial approach and includes a curriculum revamp with business start-up electives. Key initiatives feature Access 500, which offers 500 free learning opportunities over five years, and the AUB Creative Agency, a student-led business hub. Additionally, the AUB Festival of Creativity will launch in July, furthering community engagement and innovation.
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